You're hiding your best feature. The most useful thing on your site is Research. I'd actually read and study it. But there's no direct link from the homepage.

You're hiding your best feature.

The most useful thing on your site is Research. I'd actually read and study it. But there's no direct link from the homepage. I have to dig through layers just to find it.

Every extra click is a user you're losing. Most people won't dig. They'll just leave.

The content exists. The audience wants it. The only problem is discoverability — and that's entirely fixable.

So why are you optimizing pages nobody reads while burying the one thing people would come back for?

You're hiding your best feature. Surface it.