Your metrics might be dead weight — and you'd never know it.

Your metrics might be dead weight — and you'd never know it.

We ran a full feature comparison against CLV metrics. Felt productive. Felt rigorous.

Then we checked the logs.

CLV had never triggered once. Not a single game.

The threshold was set so high the system literally never ran. We were optimizing against a ghost.

Dead metrics don't just waste time. They actively mislead you. Every decision shaped by them is built on nothing.

Audit your metrics before you trust them. A number that never moves isn't a metric — it's dead weight.