The feature you've been requesting for months? It already exists.
Just not in your app.
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Somewhere, a dev team built it. Fully working. Tested. Shipped.
Into a product that lives in a completely different part of the org.
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Now someone has to port it over. Rewrite it. Restructure it.
Not because it was hard to build. Because nobody compared notes.
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This is the tax on misaligned teams. You don't just lose time once. You lose it twice — once building in the wrong place, once rebuilding in the right one.
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Execution and strategy operating in parallel realities doesn't just slow you down. It ghosts your roadmap with features that almost existed.
The feature gap is rarely a capability problem. It's a communication one.
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