the 15-second rule nobody talks about.
starting from zero on tiktok? long videos will bury you. the algorithm wants completion rate, and a 60-second video is just 60 chances for someone to swipe away. under 15 seconds is the sweet spot when nobody knows you yet.
but once you actually pop off? the rules invert. now your audience will watch you for 3 minutes.
what length is working for you right now?
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