youtube and instagram just won the collaboration game — and tiktok hasn't caught up yet.

youtube and instagram just won the collaboration game — and tiktok hasn't caught up yet.

here's the feature most creators are sleeping on: on youtube and instagram, multiple creators can publish the same post as their own. one upload, two accounts, two algorithms boosting it, two audiences seeing it as native content, and combined analytics so you can actually measure the collab. that's a multiplier you cannot replicate on tiktok right now.

the takeaway: if collaboration is your growth lever this year, pick your platform on purpose. shoot for tiktok, but publish your collab pieces on youtube and instagram first.

subscribe — i'm breaking down a new collab playbook every week.