twitter · 2026-06-26

My GPT told me: don't schedule posts.

My GPT told me: don't schedule posts.

And it was right — for about a year.

Now it's wrong, and I'm building the scheduler I swore I'd never use.



When I started, the advice was simple: post manually. The algorithm rewards real humans posting in the moment, not bots dumping a queue at 3am.

For one account, that's true. The reach proved it.



So I posted every single day, by hand, for months. One account, one character, one post. The cadence was the relationship.

It worked. The algorithm noticed.



Then I scaled. Three accounts. Three characters. Multiple drafts in each. Manual posting turned from a discipline into a part-time job.

At 4pm every day I'm in three apps picking drafts. That's not strategy, that's data entry.



The rule wasn't wrong. The context changed.

Good advice has a shelf life. The trick is noticing when it's expired before it costs you months.



My GPT told me: don't schedule posts.

It was right at one account. It's wrong at three. The scheduler ships this week.
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