Gary V was right about this one.

Gary V was right about this one. [beat 1] You don't need a dashboard for whether people like your stuff. If they love it, they'll comment. They'll save. They'll send it to a friend. That's the metric. [beat 2] Half the creators I know are A/B testing thumbnails at 2am for content that nobody asked to exist. The thumbnail isn't the problem. The thing the thumbnail is selling is. [beat 3] Make stuff people love. The engagement is downstream. What are you optimizing right now that you should be making better instead?